Why Branding Matters
Creating Consistency and Striking a Balance
Douglas DeMaio is currently a manager for the openSUSE Project. He was marketing intern for Siemens Healthcare, a Sales and Marketing Manager for microdrones GmbH and has 15 years of experience in Public Relations/Public Affairs for the U.S. Army. He has extensive experience in all aspects of news gathering for local, national and international media. He coached Senior officials for press conferences and individual interviews and developed strategic communications, including talking points, messaging, and advising on media approaches for both controversial and non-controversial issues.
Organizations should be designed to endure but can only do so through strong core activities and a strong brand. The open source community might not view branding as important, but there are reason to have consistent branding. From Mozilla to Libre Office or VLC to Blender, successful open source projects have created consistency with branding and messaging of products and services. This presentation will describe why branding is important and how the open-source communities can strike a balance of power between community efforts and branding needs.
- 2015 May 3 09:30
- 30 min
- Main hall
- openSUSE Conference
- Business and Outcome track